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Owners of small businesses have limited time and resources to spend on marketing.
That's why concentrating on a few key strategies that pay off is so important.
This page offers advice and resources about strategies that may work for your shop.
Articles:
Using Direct Mail to Market Your Shop
Marketing is all about communicating with your customers. How about mailing information about your shop to potential customers?
Or sending out a coupon or a holiday greeting card to past or even potential customers?
Read Marketing 101: Postcard Power for some ideas on the use of direct mail.
Free Yellow Pages Ad
Download a free yellow pages design compliments of Collision Services, Inc.
Business Builders - "Products to enhance your customer relationships.
Business success is based on the ability to build a growing body of satisfied customers. If your customer service
and follow-up methods are effective, your customer becomes an "advocate" -- a source of new sales to other
prospects through word of mouth recommendation, and by providing testimonials about your service.
Here are some great "giveaway" products your customers will appreciate and remember.
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Accident Documentation Kit
Accident Documentation Kit is a useful customer give-a-way. The kit comes with everything your customer will need to document an accident. It includes a report form, with pencil, for the recipient to fill out, instructions and a 27 exposure camera with flash to accurately document the scene. Hand these out to your customers, insurance agents, at chamber of commerce meetings or as a distinctive holiday give-a-way.
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Coffee Mugs
Great-looking coffee mugs are always a hit with customers and employees! They make great appreciation gifts and keep your company name "in hand"!
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Touch Up Kits
The dynamic new Touch-Up Paint Kits from Collision Services. These handy give-aways will let your customers know that you give quality service. Now includes a larger imprint area for your name. This simple advertising tool will bring your customers back again and again and increase referrals.
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Insurance Holders
Most states require motorists to carry proof of insurance in their vehicle.
These holders are a great way for your customers to hold this information, and for you to show your
appreciation for the work they brought in.
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Pens
Choose the quality pen from Bic. Great giveaways - they will put your name and phone number within reach of your customers or agents.
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Post It Notes
Use a promotion that gets used! These pads offer plenty of space for your logo or promotional message - and still leave ample space for writing notes. Great for insurance agents, customers, fleet accounts, or as handouts with estimates.
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Litter Bags
A clean and easy way to show your customers that you care about their vehicle.
Simply place one of these litter bags in each vehicle to show your appreciation.
Newsletters
Newsletters are a popular form of direct-mail communication these days. Newsletters are ideal for
maintaining customer relations, too. As a customer retention tactic, they are a non-selling,
totally non-threatening way to stay in touch with your customers.
No time to produce a newsletter? Purchase customized four color newsletters
for your shop...we've done the work for you! Click Here
Send Free e-Thank You Cards
Let your customer know your service doesn't stop after the sale!
Send a FREE Virtual Thank You Note and benefit from the repeat and referral business.
Marketing Links
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